Red Bull – World Run
Creation of visual material and distribution to the media
The task of M8 Media House was to accompany the Wings for Life World Run in Germany for Red Bull. The challenge was that there was no fixed finish line, but the runners were caught up by a so-called catcha car and the run was therefore finished on the open course. Therefore, our cambike (motorcycle for photographers and cameramen) with a trained driver was used to accompany the runners on the entire course. Our photographer sent the pictures directly from the motorcycle live RedBull. Thus the pictures could be published directly. Subsequently, a distribution of the best photos was desired by the M8 Media House to worldwide media.
